This article was supported by the German Research Foundation (DFG) and the Open Access Publication Fund of Humboldt-Universität zu Berlin.Here we view naturalness from the point of view of proximate behavioural control. The mechanisms of behaviour control have evolved in order that animals reach a specific goal after they have performed motivated behaviour. This goal was closely related to a function at the time when the mechanism evolved. Function and goal may be de-coupled in a novel environment such as artificial housing conditions. We argue that an animal that can perform the behaviour it wants and can reach the goals it likes can behave according to what is “in-its-nature” even under human influenced conditions. We illustrate this argu...